Most are in Madison, but 10 work in Chicago and three in New York.Ī UW–Madison student chats with Fetch Rewards co-founder Wes Schroll as she uses the app to buy groceries. A firm introducing a honey-sweetened peanut butter could, for example, ask Fetch to target coupons exclusively to peanut butter addicts.įetch has more than 50 full-time workers. Personally identifiable information remains with us, so your data is always kept safe.” Our partners can communicate to customers through us, but they don’t know who I am. “Fetch can tie your purchase back to you, but no one else knows that Birk Cooper is buying crunchy peanut butter. The food companies do not learn about individual purchases, says Cooper. Fetch Rewards now works with 250 brands equaling thousands of grocery products and is continuously adding products to the list, says chief marketing officer Birk Cooper. During a year of trial marketing, it has attracted 400,000 users.Ĭonsumer product companies pay Fetch for exclusive placement on the app with the aim of building customer loyalty. A receipt is photographed and transmitted via a cell phone’s Fetch Rewards app.
